Sponsor boost for Tamworth

A WILNECOTE-BASED company has joined forces with Tamworth Athletic Club to support the development of sporting talent in the area.

Financial services company CPP, which employs 300 people at its contact centre, has become the club's main sponsor and will provide financial backing for a number of community-focused initiatives.

The sponsorship will help establish an academy for young athletes and the appointment, in association with Tamworth School Sport Partnership, of a community athletics coach who will provide coaching at the club and at local schools.

As part of the sponsorship, CPP is also supporting the club in its Kingsbury Water Park 12k race on August 1.

That day will include a 1km fun event for people of all ages and abilities.

Stephen Kennedy, managing director at CPP, said: "Tamworth Athletic Club has an excellent track record of developing sporting talent and providing facilities for athletes.

"They are a community-focused club involved in activities such as the Run England programme.

"This can be accessed by people of all abilities and we hope that some of our employees will join in this programme."

Dave Williams, of the Executive Board at Tamworth Athletic Club, said: "We are really excited about the sponsorship tie-up with a local employer.

"The programme we have developed will mean we can concentrate on the club's community-focused work, which is important to the members and the committee."

CPP is an international financial services organisation and has three UK-based contact centres in Tamworth, York and Chesterfield.

The Tamworth office has contributed strongly to the rapid growth of the business since it came to the town in 2003.